A thorough study of the programs within the USA already featured by our invited tour operators from Spain was conducted. Interface made sure the personal interests of attendees such as sports, wellness and their unique regional and cultural backgrounds, reflected in different parts of Puerto Rico, were integrated into their 5 day itinerary.
Bespoke product creation support was adapted to each wholesaler during and after returning from the destination. During Fitur (held a month later) we helped to cross-sell during consumer days with those operators present in the show thus maximizing our stand as a go-to-spot for their clients to have more in-depth information on Puerto Rico and DPR in turn referring consumers to their new programs ready to purchase to Puerto Rico.
Interface Tourism flipped around the traditional approach of reaching out to Caribbean wholesalers and instead identified USA product managers.
- Over 5 new packages in combination with the USA or stand alone featuring 18 properties in Puerto Rico were newly created and launched in the Spanish market.
- USA specialists now see Puerto Rico as a must destination to combine in the USA for Spanish travellers.
- US carriers as well as Iberia benefitted from the new business requests for SJU rates.