A new product creation as a result of an inspiring FAM

A new product creation as a result of an inspiring FAM

Discover Puerto Rico requested a fam trip be organized in Spain for 5 key leisure travel wholesalers to increase new product offerings and packages.

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A new product creation as a result of an inspiring FAM

What we’ve done

A thorough study of the programs within the USA already  featured by our invited tour operators from Spain was conducted. Interface made sure the personal interests of attendees such as sports, wellness and their unique regional and cultural  backgrounds, reflected in different parts of Puerto Rico, were  integrated into their  5 day itinerary.

Bespoke product creation support was adapted to each wholesaler during and after returning from the destination. During Fitur (held a month later) we helped to cross-sell during consumer days with those operators present in the show thus maximizing our stand as a go-to-spot for their clients to have more in-depth information on Puerto Rico and DPR in turn referring consumers to their  new programs ready to purchase to Puerto Rico.

Interface Tourism flipped around the traditional approach of  reaching out to Caribbean wholesalers and instead identified USA product managers.

Results:

  • Over 5 new packages in combination with the USA or stand alone featuring 18 properties in Puerto Rico were newly created and launched in the Spanish market.
  • USA specialists now see Puerto Rico as a must destination to combine in the USA for Spanish travellers.
  • US carriers as well as Iberia benefitted from the new business requests for SJU rates.
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