We boost travel bookings to Chile thanks to influencer marketing

We boost travel bookings to Chile thanks to influencer marketing

A 3-way collaboration between the Luxury Tour Operator (NUBA) and the Spanish influencer Maria Pombo to promote the destination Chile.

A new product creation as a result of an inspiring FAM
15/10/2020
An innovative online event to inspire while you can’t travel
16/10/2020

We boost travel bookings to Chile thanks to influencer marketing

What we’ve done

On the occasion of the honeymoon of the influencer María Pombo and her partner, the also influencer Pablo Castellanos, NUBA and the Chilean National Tourism Service organized a tailor-made trip in which several sub-destinations and experiences of Chile were shown through the eyes of their two protagonists: skiing in Valle Nevado, walking the streets of the Chilean capital, enjoying the eclipse of the sun that was just happening in the Atacama Desert, and traveling to the most remote island on the planet: Rapa Nui.

Results:

  • Generation of inspirational non-stop content by the influencers during their trip (15 days).
  • Outstanding story of your trip in your Instagram “Honeymoon” / published 10 post in destination.
  • Increase of 3.884 followers until the end of the trip and more than 30 requests on social networks during the days of their trip.
  • Increase of visits to the website of NUBA by 202% and increase in web requests by 117% 368 web requests during the days of the trip.
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