We brought Expo 2020 Dubai closer to the Spanish tourism industry through the Interface Events platform. The objective of this webinar was mainly educational, which involves making the features and news of this mega event known to the attendees, in this case, tour operators and national travel agencies. In this way, we try to maintain interest in the Spanish market, creating synergies and increasing the product offer that includes access to the event.
The live event gave the main players in the Spanish tourism industry the opportunity to learn about the latest developments available at Expo 2020 Dubai from the representatives of the event.
Through a dynamic session, including inspirational videos of the destination, we were able to create a closer approach to the product as well as offer attendees the tools available to market it to their clients.
Results: As it was a webinar, we made sure to send the information prior to the event to our database of more than 9,000 contacts.
- Invitation open rate – 82.47%
- Unique clicks to the webinar – 21,25%
- 190 people registered for the event