Destination Chile chose the showcase of the Fitur 2020 fair to present its new international campaign. With a local dance group welcoming the attendees, the event organized in the morning and outside the fair facilities, where the new claim of the destination; “Choose Chile. Where the impossible is possible.” was made known.
The main authorities of the destination, present in Spain, presented this new campaign at the Casa de America in Madrid with subsequent private bus transfer directly to the fair.
Results: 140 attendees, including travel journalists, Chilean businessmen, destination authorities and personalities from the tourism sector (travel agencies, wholesalers, airlines…) as well as a drawing of prizes among the attendees to travel to Chile resulting in an event based on the experiences and emotions that will live on in the memory of those attending.