Successful Press Trip during the COVID-19 pandemic

Successful Press Trip during the COVID-19 pandemic

Accompanying key media in Spain to get to know WOW Porto during the first weeks of its inauguration.

What we’ve done

The characteristics of the district make it difficult to explain the dimensions and scope of this great tourist and cultural project. The aim of this press trip was to convey that WOW Porto is not just a one-off attraction, but a whole district that has come to energise and prolong tourism in Porto.

The press group visit the 5 museums already available (The Wine Experience, The Chocolate Story, Planeta Corcho, The Bridge Collection and Museum of the History of Porto and Portugal). Also, they had lunches and dinners in the different restaurants that are distributed throughout the project (fish, vegetarian, traditional Portuguese, wine bar…).

Moreover, the journalists interviewed Adrian Bridge, CEO of WOW Porto.

During the press trip, they were accommodated at “The Yeatman”, the most exclusive hotel in the city, which belongs to the same group as WOW (The Fladgate Partnership).

Results- More than 15 in-depth reports published in national and international media

  • El País
  • El Mundo
  • La Vanguardia
  • National Geographic
  • Expansión
  • Cinco Días
  • El Español
  • El Periódico de Cataluña
  • InStyle
  • Sobremesa
  • Tendencias Hoy
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