Post-confinement face-to-face event

Post-confinement face-to-face event

Interface proposed to take advantage of the launch of the chocolate brand “Vinte Vinte” to continue generating awareness and media noise with a face-to-face event in Madrid aimed at food journalists.

Successful Press Trip during the COVID-19 pandemic
8 February 2021

Post-confinement face-to-face event

What we’ve done

Facing a pandemic situation which prevented travel between Spain and Portugal, media pressure on WOW had eased off. Because of that, Interface managed a face-to-face event in Madrid aimed at food journalists, whose objective was to talk about chocolate, but also about WOW Porto in order to increase interest in the cultural district.

We start with an Introduction to WOW Porto in a summarised form, highlighting the diversity of the cultural district’s offerings, with an emphasis on “The Chocolate Story” museum. It was followed by a presentation of the “Vinte Vinte” brand by chocolate expert Pedro Martins Araujo and a Workshop and guided tasting of the different varieties of Vinte Vinte: “How to taste a good chocolate”.

Finally, we launch a Kahoot – Trivial game where participants played with questions and answers about what was presented, and could win a trip to Porto.

Results:

  • 15 attendees at a time when holding physical events is fraught with constraints and deterrents. It was the first physical event to be held at Interface, with full security measures in place, after the outbreak of the pandemic.
  • Publication in different gastronomic media and on the social networks of the attendees during and after the event.
  • Travel commitments to the cultural district (Spaniards around the World, and several collaborators from different strategic media).
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