We selected 50 profiles of influencers related to adventure travel, touring and lifestyle with communities of followers in Spain. We designed and emailed a ‘Save the date’ with the event date and details of the event.

The right selection of influencers, bloggers and travel content creators as well as a combination of micro-influencers and macro-influencers resulted in a large audience and a high number of impressions and engagement during the event.

The great willingness of the influencers to publish about the destination, thanks to their level of affinity, allowed us to achieve a large number of interactions during the event and even in the following days.

After the presentation of the route, there was a cocktail with show-cooking in which networking opportunities were created between the representatives of the Catalan Tourist Board and the main influencers in the market.

Results:

• 1300% ROI from PR and social media actions
• 270+ posts on guests’ social networks
• 1.5M audience impacted by the posts
• 3 M impressions
• 40 influencers posted about the Grand Tour de Catalunya
• 71,000 € Earned Media
• More than 20 networking meetings at the event