Boom in interactions and audience at event with top travel influencers

Boom in interactions and audience at event with top travel influencers

Presentation event of the Grand Tour de Catalunya in Madrid with the aim of promoting its new road routes among adventure, lifestyle and touring tourism influencers.

Post-confinement face-to-face event
08/02/2021
Connecting the European tourism industry through a virtual roadshow
11/10/2021

Boom in interactions and audience at event with top travel influencers

What we’ve done

We selected 50 profiles of influencers related to adventure travel, touring and lifestyle with communities of followers in Spain. We designed and emailed a ‘Save the date’ with the event date and details of the event.

The right selection of influencers, bloggers and travel content creators as well as a combination of micro-influencers and macro-influencers resulted in a large audience and a high number of impressions and engagement during the event.

The great willingness of the influencers to publish about the destination, thanks to their level of affinity, allowed us to achieve a large number of interactions during the event and even in the following days.

After the presentation of the route, there was a cocktail with show-cooking in which networking opportunities were created between the representatives of the Catalan Tourist Board and the main influencers in the market.

Results:

  • 1300% ROI from PR and social media actions
  • 270+ posts on guests’ social networks
  • 1.5M audience impacted by the posts
  • 3 M impressions
  • 40 influencers posted about the Grand Tour de Catalunya
  • 71,000 € Earned Media
  • More than 20 networking meetings at the event
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