A press trip with a literary theme to promote a destination

A press trip with a literary theme to promote a destination

Given the impossibility of holding face-to-face events due to the COVID-19 pandemic, the premiere of The Last Experience, the documentary series of Visit The USA’s streaming service, GoUSA TV, was used as the focal point of an online event aimed at the media.

What we’ve done

The trip showed destinations with tourist value from a literary point of view, offering a new perspective on Nantucket, New York or the Hudson Valley; and diverse plans that included gastronomic proposals, design shops, artistic districts or museums.

The trip was attended by journalists from travel and lifestyle media such as Viajar, De Viajes, In Style and Hapers’ Bazaar, who delved not only into the literary side of the itinerary as an excuse to get to know these places, but also into the timeless plans that can be enjoyed in the destinations visited, at different times of the year.

The guest journalists explored new motivations for travel, allowing them to produce articles that inspire Spanish travellers by showing the United States beyond the big cities.


  • More than 40 pages in travel and lifestyle magazines, plus an extensive radio report on Onda Cero’s show Gente Viajera.
  • Nearly one million readers and listeners reached thanks to the publications generated by this trip, with an equivalent value of more than 70,000 euros
  • The published pieces were spread over seven months in both online and print media.
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