Interface Tourism was responsible for sending out the invitations, reminders, and instructions on how to use the platform.

Over two days, we connected 10 exhibitors, including DMCs and luxury hotels, with Russian travel agents and tour operators. To kick off the workshop, we organized a webinar which was streamed live on YouTube.

In relation to the meetings, many of the buyers stated that they already work with specific DMC’s in the Costa del Sol market and showed more interest in hotels.

To publicize the event in the sector, a press release was created and distributed to the sectorial media.

Our aim was to connect Costa del Sol DMCs with Russian buyers. To help them create itineraries that promote the Costa del Sol as a top luxury tourist destination. During the days of the event, the Spanish borders were closed to Russian tourists, so the Spanish market is not on the priority list of Russian buyers.

Results:

• 10 exhibitors from Costa del Sol
• 29 registered attendees from the Russian luxury tourism industry
• + 40 views of the webinar on YouTube
• 110 meetings confirmed
• Publication of the press release in several trade publications.