The action, which began on April 1, 2020 with the hashtag #YoViajoConCurro, feature contributions from various Spanish bloggers, journalists and creators, avid and experienced travellers, who narrate the virtual adventures of Curro, a character who travel through various countries and destinations, through a collaborative chain story that has been developed on the website www.elviajedecurro.es .
Each story describes Curro’s experience at each destination, the recommendations and experiences this virtual traveller discover, and conclude with a challenge to the next creator to take Curro on to the next chapter of this journey.
In addition, all the content provided by the different participants in the initiative will be compiled in a book that will be published in print and electronic versions, and whose sales will also go to Doctors of the World. In addition, a prize draw will be held among all those who buy the book.
A solidarity trip, with Medicos del Mundo (Doctors of the World), alongside reminding everyone about the importance of travelling and discovering new places, which is the energy that drives the tourism industry, “El Viaje de Curro” aims to contribute to the fight against the COVID-19 epidemic by raising funds for the NGO Doctors of the World.
Interface Tourism donated 50 euros to the NGO for each chapter of Curro’s story published on the website, and one euro for each time one of Curro’s adventures were shared from the website www.losviajesdecurro.es.
- 1,750 € donated to the NGO
- 340,300 impressions with the hashtag: #YoViajoConCurro and #CurroChallenge
- 166,704 reach/audience
- 156 post shared on social media
- 4 articles published