Interface Tourism Spain, has increased its stake in innovative traveler intelligence platform Travellyze from 20% to 100% and has committed to an ambitious two-year product and business development plan. Travellyze, orginally a Danish corporation will be relocated to Interface Tourism’s offices in Madrid.  

When a visiting minister of tourism asked Danish tourism marketing expert Henrik Koch “what is my country’s image among Nordic travelers?”, Henrik gave his intuitive opinion but promised to find an empirical answer to this apparently simple question.  Little did Henrik suspect that it would take six years of meticulous research, trial and error and a significant amount of money to develop the innovative data capture methodology and complex analytics algorithms needed for the job. The result was Travellyze, the first traveler intelligence platform to accurately measure a tourism destination’s image in a given market, compare it to 100 other destinations, create detailed traveler profiles and turn 5.7 million data points into actionable insights for travel and tourism marketers. The first version of the online Travellyze platform, went live in September 2020 just as global tourism industry was reeling from the blow of COVID19 and in need of a tool to help map a course for recovery. The platform launched with data from the top 13 European markets and soon gained the respect and recognition of destinations, travel companies, specialist marketing agencies and prestigious industry bodies. 

Travellyze is now preparing the next phase of its development by incorporating new functionalities and data sets, improving front-end UX and adding traveler data from a further 7 international source markets from Asia and America. To drive this ambitious growth, the platform’s creator has passed the wheel to another seasoned tourism marketing specialist, Interface Tourism Spain’s CEO Chris Pomeroy. Travellyze will be relocated to Interface Tourism’s offices in Madrid from which a dedicated team will accelerate Travellyze’s technology, product and business development. Henrik Koch explained his decision to transfer the promising business: “finding a way to measure a tourist destination’s image with a degree of scientific accuracy and understand how different types of traveler think and act was a personal quest that has taken me, and my team on a six-year adventure. We are thrilled to have finally cracked the enigma and succeeded where others have failed and now is the time to pass the technology and methodology to someone able to take it to the next level. I will remain personally involved in Travellyze and of course my tourism marketing agency, Related, will continue to use Travellyze for all our tourism marketing work in the Nordic markets and I have full confidence in Chris and his team, and I am excited to see where they take the project”. 

Data samples from the Travellyze platform

Data samples from the Travellyze platform

For Chris Pomeroy, the opportunity is clear: “I have been designing and implementing marketing strategies for tourism destinations and brands from around the world for 30 years seeing clients spend public money and make important strategic decisions based on unreliable research or plain intuition. When I first took Travellyze for a test drive I knew that the tools of our trade had changed for good. I have used and continue to use multiple sources of dynamic data to see what is happening in travel but before Travellyze I had no data to explain why it is happening. This tool was not designed to produce data, it was designed to produce answers. Henrik and his team have created a tool with tremendous potential, and I am thrilled to have the chance to contribute to realizing this potential and provide something of great value to the global tourism industry”.

For further information: 

www.travellyze.com

cpo@travellyze.com

Maria Sánchez

General Manager