We developed a campaign with 4 local macro-influencers and 2 local micro-influencers selected according to their profile, account participation rate and the quality of publications as well as the number of their followers in the Valencian region.
Each of them was assigned a tour itinerary in Valencia and surroundings related to different activities: beauty, gastronomy, family trips, couple’s escapes, guided routes, shopping and nature. The selected influencers shared content on their social networks related to the easy use and downloading of the app, as well as the activities carried out by commenting on the discount applicable through the València On Card.
Discover all the content shared during the campaign on Instagram.