Let’s face it, COVID-19 is here to stay. It is ironic how some continue to ask, when will normality arrive? And the answer is clear: normality as we knew it is not and will not be. We must look ahead and face the “new normal” because that is what awaits us.

A world transformed and adapted to a new situation, for some, full of obstacles and impenetrable barriers, for others, full of opportunities, of shuttles that will allow us to promote new ideas, new projects and new stories that will help us to move forward. Because the important thing is to keep going, albeit slowly, but to keep things moving. 

And it is in this peculiar framework in which FITUR 2021 has decided to launch its special ”Tourism is back” edition from 19 to 23 May, which will be the first major experience of safe international mobility in Spain.

We all want to move forward, and now is the time to relaunch tourism globally, and FITUR is the perfect platform to give our sector a boost. 

Why FITUR?

Looking back, FITUR 2020 became the last physical event for our industry on a global level. And it could not be any different than FITUR 2021 inaugurating our next normality in the same way. 

However, the rules have changed, and we need to adapt to them. First of all, it is essential to adapt the protocols and sufficient conditions for this event to take place under the highest health safety standards. And FITUR is clear about this: it will be compulsory to have a PCR test on site, although a protocol has also been developed to carry out rapid tests in the venue, as well as adopting measures to organise the flow of attendees and their mobility, establishing capacity controls, safety distances, eliminating direct contact through digital registration, incorporating the latest technologies for health safety, and counting attendees, and especially for air renewal in the halls.

This year’s edition of FITUR will feature its specialised thematic forums and events as it has done over the years: FITUR MICE, FITUR Tech, FITUR Talent, FITUR LGBT, and as new features this year it has also implemented FITUR Woman and FITUR Lingua.

But more importantly, this year FITUR will also feature a digital edition “FITUR Live Connect”, a hybrid event that will combine the best of both worlds in order to reach the widest possible audience. A meeting point for all professionals in the sector, with a networking space, training opportunities, promotion and a generator of contacts and business opportunities. Undoubtedly an event that should not be left out of any calendar. 

Interface Tourism Spain has developed a series of activities to facilitate all our clients and exhibitors who are interested in attending the event. As always, with the highest standards of quality and prepared to make all key messages relevant to the Spanish market. We know the market, and we are aware of the current opportunity, which is why we want to share it with you. Have you thought about attending FITUR? Would you like to learn about our solutions and how to maximise your investment in these unique times we live in? We invite you to connect with us to find out more. 

Remember, there is a saying that goes “you can already see the light at the end of the tunnel. What people don’t know is that rather than the light being the illusion, the tunnel is.”

Javier Fernández

Travel Trade Director