Development of three studies carried out in collaboration with Segittur, in addition to specific companies that have participated in each of these reports. In total, five studies were carried out between 2011 and 2013 on different topics such as the use of travel apps, the Spanish traveler, the crisis, etc.
Results: KAYAK studies have had an important impact not only in specialized but also general media. In total, each report has had more than 100 media impacts. In addition, they have become a reference for universities and trend analysis of many blogs and websites specializing in technology, mobile applications and travel.