Transport of 49 horses by LAN Cargo

Transport of 49 horses by LAN Cargo

In 2014, Interface Tourism Spain received the special request of the client to cover the arrival of 49 horses to Madrid for the Polo tournament in Sotogrande and get the highest media coverage with the minimum budget.

What we’ve done

LAN Cargo transported 49 horses from Miami to Madrid on a Boeing 777F. Interface Tourism called the main television networks and the weekend programs in which this type of news could be covered during the weekend’s prime time.

Results: the media that covered the event were: Telecinco, Cuatro, Telemadrid and Reuters, with an advertising value of €460,257. The news was also published in German, French and Italian media, in addition to the news bulletin of the Spanish airport manager AENA and the social networks of Iberia and AENA.

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