Interface Tourism bet on the creation of pieces with informative value, positioning the client as a reference of the nautical sector and of tourist inspiration in Spain.
During the campaign, a strategy of B2B and B2C messages were developed to reach all relevant audiences, with themes that addressed the preparation of nautical tourism to deal with this complex season, inspiration on beaches and destinations only accessible by boat, and a study, based on the platform’s transactional data, on the profile of the nautical tourist. In addition, during this period, the campaign was extended to announce an in-depth corporate operation, the acquisition by Click&Boat of the Catalan company Nautal.
Interface Tourism saw the COVID19 crisis as a unique opportunity to position this leisure option, until now a minority, in the country’s most important media.
Results: The strategy achieved results above the originally planned KPIs: impacts on 93 media and nearly 200 million unique monthly users reached throughout the campaign. The content and journalistic angles implemented reinforced the brand’s presence in Spain and positioned Click&Boat as a benchmark in its sector. Very diverse pieces were generated, both to inspire travellers and to position the brand at a corporate level, in the main Spanish newspapers and on television.