SEGITTUR and minube present the white book on travel post-covid

SEGITTUR and minube present the white book on travel post-covid

The white book ‘The New Traveler: How the travel industry is preparing its future’ includes the conclusions of a survey to more than 1,700 people from the minube.com community about their travel intentions in the up-coming months.

SEGITTUR and minube have prepared the white book “The new traveler: How the tourism sector is preparing its future”, which analyzes the behavior of tourists after the pandemic based on a survey of 1,700 users, which has been complemented by the testimony of more than 50 renowned tourism professionals.

The book, which has been supported by the Malaga City Council, was presented by the Secretary of State of Tourism, Fernando Valdés, at the Thyssen-Bornemisza National Museum, accompanied by the director of IR of SEGITTUR, Víctor Badorrey, and the CEO of minube, Raúl Jiménez.

Presentation of ‘The new traveler’ book

The Secretary of State has highlighted the need to have the overview of the new tourist in the context of Covid-19, since this information will allow destinations and companies to adapt the offer to the new needs of the tourist. A traveler for whom digitalization and sustainability are key elements throughout all stages of their journey, including the planning phase.

“Decision-making in an increasingly demanding sector requires knowing everything about the tourist: where he comes from, what he likes, how he pays along with what experiences he is looking for as a complement to his trip. All this data is necessary for destinations and businesses to get it right with the proposals they present,” explained Valdés.

Fernando Valdés, the Secretary of State of Tourism,

For the director of IR of SEGITTUR, the study reveals the usefulness of digitalization in tourism to offer more personalized services, as recognized by the tourists surveyed, as well as by the various experts consulted from companies, destinations and organizations such as the European Travel Commission, the UNWTO and Turespaña.

Raúl Jiménez has pointed out that, “Now that we see the light at the end of the tunnel, this white book is intended to be an inspiration for all the new challenges and opportunities that post-covid tourism offers us. To help us face these profound changes and allow us to dream of being a leading industry once again”.

Raúl Jiménez, CEO of minube

What do the travelers expect?

The book offers a complete overview of how to address the change or transformation of the post-pandemic tourism sector in the long term, as well as recommendations on how to coexist with its effects in the short term.
To do this, it has been structured in eight large blocks that address the traveler experience, their motivations and marketing to attract them from different channels; smart destinations and the keys to address the change from digitalization, innovation and sustainability, as well as trends in the new mobility and the experience of post-covid travelers in countries such as France, the United Kingdom and Norway.
Among the conclusions of this survey of more than 1,700 travellers from the minube.com community, which shows their preferences for the opening up of tourism, shorter trips to national destinations, preferably sun and sand and inland destinations that are not overcrowded and safe, stand out.

They will travel in Spain

73% of the travelers surveyed will choose to stay in a domestic destination, with 43% going to an already known destination and 30% wanting to discover another place. Only 18% plan to travel in Europe, while 9% will travel to a destination outside the EU.
31% of the travelers will choose a sun and beach destination, compared to 31% who prefer a rural and inland destination. Urban tourism will be the option for 13%, as will those who will opt for social gatherings with family or friends. While sports/adventure tourism accounts for 8% of preferences.
Regarding travel dates, 70% of travelers are leaning towards July and August, while the remaining 30% will wait for the last quarter of the year.

Travel motivation

Among the motivations for choosing a destination, almost half (48%) will look for an uncrowded destination, while 22% will look for safety and anti-covid measures, only 13% will prioritize price and sustainability will be taken into account by 17% of travelers.

Fewer and shorter trips

In terms of the number of trips, 48% of travelers are expected to make 2 or 3 trips for pleasure this year, which is a decrease compared to those made in 2019. The reasons alluded to by travelers are safety and economic reasons.
The duration of trips is also decreasing. 42% foresee a trip of one week or less, while 38% are planning between 1 and 2 weeks. Only 11% extend it to 3, while 5% would plan to travel 3 to 4 weeks.

Victor Badorrey, director of IR of SEGITTUR

Own car and hotel for a low-cost vacation

Regarding domestic travel, 57% will travel by car, compared to 33% who will travel by plane. Train and bus are preferred by 5%, and 3% of those surveyed. For accommodation, 60% opt for hotel accommodation and 20% choose to rent. Around 16% will go to their own home, while 4% will opt for a tent or a motorhome.
As for spending, 70% of the travelers do not expect to spend more than €1,000 per person, and 33% expect to spend less than €500. Only 10% estimate that their travel budget will be more than €2,000.

The rise of direct booking

58% of travellers will choose to book directly with the supplier. Among these, 73.5% will opt for a domestic destination, 17.6% for Europe, and 8.7% for a long-haul destination.
On the other hand, 29% of the travelers will go to a travel agency. For those who go to a physical agency, 71.8% will choose a domestic destination, 18.6% will opt for Europe, and the remaining 9.5% for a long-haul destination. As for online agencies, 49.1% of travelers will book services for domestic destinations, 31.3% for Europe, and 19.4% for long-haul destinations.

New digital services

According to the survey, 43% of the respondents value the ability of digital services in tourism to personalize trips, and 23% consider it useful for avoiding physical contact and improving security. Around 20% prefer to disconnect from technology, while for 10% it can be a strong ally for consuming content virtually.

Chris Pomeroy, CEO of Interface Tourism

 

María Sánchez-Grela

Managing Director of Interface Tourism

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