In just one week, Interface Tourism organized press conferences in Milan, Paris and Barcelona with the presence of an expert geologist, the Icelandic ambassadors in these European cities and the European director of the Tourism Office of Iceland. In Spain, the media that could not attend the event were able to follow through Twitter. To this end, media monitoring and reporting on the volcanic cloud and its impact on tourism in Iceland were used. In addition, an argument was developed for Iceland’s tourism spokespersons.
Finally, interviews and statements of the post-event with spokespersons were conducted in media such as Agencia EFE, TVE, CNN or La Vanguardia.
Results: More than 50 media, including the main TV channels, radio and specialized media, covered the event in Barcelona and conveyed a positive image of a destination that increased notably during this summer the visits of European tourists. The main Spanish travel magazines published monographic reports on the attractions of Iceland as a destination of nature and family in the months following the event.