Interface Tourism Spain in addition to representing the destination in the Spanish market managed the activities and strategies in Italy, France, UK, Belgium and Germany. The strategy focused on the development of a unique line adapted to the idiosyncrasy of each market. This way there was a great coordination of all the actions from the Madrid office.
A budget control was carried out for extra actions, and the delivery of results and the unique dialogue of the campaign were managed from Madrid.
Results: Coordinating so many markets from the same center facilitates the organization of work as well as simplifies the processes and strategies to be developed.