Kayak barometer of online travel

Kayak barometer of online travel

The goal was to make the Online Travel KAYAK Barometer into the reference study for tourism sector media, both economic and generic.

What we’ve done

Development of three studies carried out in collaboration with Segittur, in addition to specific companies that have participated in each of these reports. In total, five studies were carried out between 2011 and 2013 on different topics such as the use of travel apps, the Spanish traveler, the crisis, etc.

Results: KAYAK studies have had an important impact not only in specialized but also general media. In total, each report has had more than 100 media impacts. In addition, they have become a reference for universities and trend analysis of many blogs and websites specializing in technology, mobile applications and travel.

On the other hand, the presentation of these studies, held in Madrid and Barcelona, ​​has become a must for the entire online tourism sector with a significant impact online through social networks such as Twitter, reaching audiences of up to 700 millimpressions in a spectrum of more than approximately 147 thousand tourism-related accounts. The campaign has been published in Top Comunicación, within the sector of “The best communication campaigns of 2012”.

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