Increased brand presence in media

Increased brand presence in media

In July 2013 at the headquarters of the Malaga Board, Interface organized a press conference attended by Elias Bendodo, president of the Costa del Sol Tourist Board and Carrie Davidson, director of Expedia LPS in Spain and Portugal. At the press conference, Expedia revealed strong growth in Costa del Sol hotel bookings during the first quarter of 2013.

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Increased brand presence in media

What we’ve done

A specific database was developed with contacts to send the call and telephonic follow-ups. We also coordinated with the Málaga Costa del Sol Tourist Board for the distribution of media invitation and joint press release. The call was attended by different media (national and local press, radio and TV): El Mundo, Diario Sur, Agencia EFE, Cadena COPE, Canal Sur Televisión, Onda Cero, Diario Málaga Hoy …

Diario Sur and La Opinión published the news on their websites just one hour after finishing the press conference.

Results: 40 journalists from the main agencies covered the event, the total audience of the news was 1,210,072 readers and the equivalent advertising value was 200,000 euros.

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