Visit to the Dreamliner 787 located at the Madrid-Barajas airport in the company of selected media from the tourist and aviation sector. The journalists had the participation of Mr. Alemu Bekele, Commercial Director of the airline for Spain and Portugal and His Excellency the Ambassador of Spain in Ethiopia, Mr. Francisco de Borja Montesino Martinez del Cerro, who emphasized not only the advantages and amenities of the plane, but also the final destination: Ethiopia.
Finally, a press release was sent for those media that had not been able to attend. Results: With the press impact, an audience of 6,482,074 people, including coverage of the main media and agencies (EuropaPress, EFE, El Economista, AgentTravel, Expreso, etc.) and a total advertising value of 34,837 euros. Also, thanks to guest journalists, great impact on social networks.